Zelda Set attributed to Sergio Asti for Poltronova, 1970s, Set of 3

Sergio Asti was trained as an architect at the Polytechnic University of Milan from 1947 to 1953 and opened his studio the same year of his graduation.
Among the first Italian industrial designers, he became a founding member of the UAM (Union of Modern Artists).
He is known as one of the figures that worked on experimenting with shapes and space — contributing to making designs more ergonomic. Asti’s creations are considered as typical of the organic design produced in postwar Milan.
He worked alongside the most important production companies of his time, such as Artemide, Arteluce and Martinelli Luce.
Sergio Asti won the Compasso d’Oro in the years 1955, 1956, 1959, 1962 and 1970. Many of the works he designed are now part of the collections of prestigious design museums around the world such as the MoMA in New York.

Poltronova is a company that has made history. Founded by Sergio Cammilli in 1957 in Tuscany, Poltronova was the first to include in its catalog both mentors such as Gae Aulenti, Giovanni Michelucci, Angelo Mangiarotti. In the early years of the company’s history, a fundamental contribution was made by Ettore Sottsass, who became its art director in 1958, with Poltronova creating dozens of his projects, from furniture to ceramics. Poltronova has participated in important exhibitions and events in the history of Italian design.